BIMA South in Brighton:  The Future of Publishing

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BIMA South in Brighton: The Future of Publishing

By BIMA

Date and time

Thu, 25 Apr 2019 18:00 - 21:00 GMT+1

Location

Pragmatic

Chandos House 2nd Floor 26 North Street Brighton BN1 1EB United Kingdom

Refund Policy

Refunds up to 7 days before event

Description

Join BIMA South in Brighton on Thursday 25th April at Pragmatic Agency.

Holly Hall, Md of BIMA will welcome our guest speaker Gina Roughan, Director of Content Services for award winning customer experience digital agency Zone, a Cognizant Digital Business.

Gina will be speaking about ‘The future of publishing: Why the fragmentation of audiences & channels in today’s digital world does NOT require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Gina leads the content services practice across Zone, working with clients to define effective content strategies, quality guidelines, optimisation and measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX.

There will be some final words from Simon Cooke, Commerical Director, our hosts at Pragmatic Agency

Simon is a Design, Digital Marketing and Sales specialist with over 20 years of industry experience, having previously co-owned a creative agency, which merged with Pragmatic in 2016. Nowadays, Simon heads up the Commercial Department at Pragmatic, he's also a jury member of the Automattic Design Awards and co-creator of PACE, a marketing technology conference held in London.

This event is free to BIMA members, £5 to non-members. We would love you to join us! If you have any questions, please get in touch with jan@bima.co.uk

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